High User Engagement: The community grew rapidly, with users frequently participating in forums, attending live events, and purchasing from artists’ stores.
Revenue Generation: The platform successfully generated revenue from artists selling their instruments and merchandise, and a commission structure was implemented for the platform’s profits.
Artist Exposure: The platform provided lesser-known artists with a space to build an audience, promote their work, and sell products, similar to what they’d get from a mini-Facebook environment, but specifically tailored for the art and music community.